Project Details
Client:
Custom Project
Type:
Design & Development.
Objective:
Increase sales.
Tools:
Figma, Webflow, Finsweet, Subbly, Geo-Targetly
Overview
A national footwear retailer with over 200 retail locations was struggling to gain traction with online sales. Their existing e-commerce site was outdated, difficult to navigate, and inadequately reflected their brand. Despite rising consumer trends towards online shopping, their website contributed to just 8% of total revenues.
To capitalize on the rapidly growing e-commerce market and boost online sales, the company hired our design agency to reimagine their entire digital presence. The goals were to create a modern, user-friendly e-commerce website that drove higher conversion rates and an updated brand identity system to establish a cohesive, engaging brand experience across all digital touchpoints.
2
Approach
Brand refresh.
Conducted user research to understand customer needs and shopping behaviors.
Aesthetics re-think.
Performed a comprehensive competitive analysis studying major footwear e-commerce sites to identify industry best practices, strengths, weaknesses and areas of opportunity.
Content rebuild.
Developed a clean, mobile-responsive e-commerce platform with intuitive navigation, streamlined checkout, and frictionless purchasing experiences tailored to how customers browse and buy shoes online.
Process replacement.
Created a bold, energetic brand identity system with new logo, color palette and iconography.
3
Conclusion
The new website and branding successfully repositioned the company as a modern, customer-focused retailer. Online sales increased 35% in the first quarter after launch. The project showcased the agency's expertise in user experience, visual design, and brand strategy.
The seamless integration of an intuitive e-commerce platform with an energetic brand identity system created a holistic digital presence that resonated with customers.
Client Comments
The design team truly understood our brand vision and delivered innovative solutions that have reenergized our online presence and sales growth. We're extremely pleased with the results.
Janine Roberts
VP of E-Commerce Marketing, Stride Footwear Co. CopyRetr
Elevate Your Brand, Design Your Future
Transform your business with [Company Name]'s exceptional design solutions. Our passionate team crafts captivating visuals that bring your brand vision to life - from stunning websites to impactful marketing materials.